Engagement Rate vs. Bounce Rate: Which Metric is Better in Google Analytics
If you used Universal Analytics (UA) for years, you probably trained yourself to look at Bounce Rate as a quick “is this page working?” signal. Then Google Analytics 4...
Everything Internet Marketing
If you used Universal Analytics (UA) for years, you probably trained yourself to look at Bounce Rate as a quick “is this page working?” signal. Then Google Analytics 4...
Website traffic down, but leads up? Learn why this is happening by using the proper evaluation & analysis steps
If it feels like search is changing faster than ever, you’re not wrong. Between ChatGPT, Gemini, Claude, and other large language models, the way people find information has evolved....
Beginning in 2024 and accelerating through 2025, multiple state privacy laws now require businesses to give users clear notice, honor opt-out requests, and in some cases recognize browser-based preference...
AI tools are changing how people search—but Google isn’t going anywhere. Here’s how to win in both worlds. AI (artificial intelligence) search tools are reshaping how people find and...
Watch our video on how annotations work below! Great news for digital marketers—annotations are finally back in Google Analytics 4 (GA4). For anyone who relied heavily on this feature...
Google is Highjacking Traffic from Your Web Content with “Page Annotations” Barry Schwartz just released a video highlighting Google working on a new test that is injecting links into...
Google recently announced on November 7th that Google Partners get the flexibility to choose offers based on spend needs. I love this option as its a great incentive for...
We recently compiled data from the Small Business Administration (SBA) specific to advertising & marketing businesses that offer similar services to Kashmer Interactive. We wanted to see the effects...
There’s a lot of naysayers out there when it comes to creating good content with the intention of getting links. Sure, it’s not easy and you need to know...
Looking for an easy to download list of the best-recommended SEO extensions for the Chrome Browser? Ahrefs put together a detailed video of their recommended extensions, which Ki uses...
This quick, easy to digest guide was created by one of our Senior SEO Account Managers, Ashley. View it Here: 6 Core On-Page Tactics that Guarantee Success (PDF)
Over the years, Google has continuously made substantial changes to local search and the way its results are displayed. Since local search is so powerful for small businesses, keeping...
Running an agency that has a great depth of clients provides us with access to some awesome data. This data helps us do a better job of identifying problems,...
A client recently sent us a link to a graphic that broke down how long it takes to rank on Google. Of course this is an age old question...
Looking for the actual URL to the Google Disavow Tool? Here it is: https://www.google.com/webmasters/tools/disavow-links-main So why did we create a blog post about it? Great question! This tool has...
I figured I would do a write-up on this crawl error because I couldn’t find any other information on the web about it. We have multiple clients that use...
So over the last month or so i’ve debated blocking traffic to Kashmer Interactive from a few select countries. The main reason for wanting to do this is because...
If your an SEO expert of knowledgeable with SEO than you definitely have some initial insight into anchor text and what it is. I could do an entire blog...
As an SEO Guru and internet marketer for over 15 years i’ve had a lot of experience working at different agencies and companies. Throughout my journey i have always...
While it may sound trivial, the Google Analytics certification is important. Google requires that you renew the certification every 18 months. Kashmer Interactive, LLC is currently Google Analytics certified....
So i got the chance to go to Digital Summit this year in Charlotte, North Carolina. A plug for Straight North, it was one of my last weeks there...
For the last year or so Google has started to lobby for the design of mobile friendly websites. Back in April of 2015 they stated that mobile website’s would...
The day is finally here! Kashmer Interactive has officially launched. The last 10+ years of my career in internet marketing has revolved around agency life. I’m extremely thankful for...